Full AV production
Connect the digital audience path to a coordinated live-production plan.
Interactive platform and event commerce
Festly — building a connected commerce layer for festival culture.
A live festival-commerce environment connecting product discovery, artist participation, event access, and the audience journey.
Selected workFestly
Interactive platform and event commerce
Utah and online- Project type
- Interactive platform and event commerce
- InteractAV role
- Internal venture and product initiative
- Location
- Utah and online
- Status
- Live and evolving
Capabilities
- Interactive systems
- Commerce
- Event workflows
- Experience design
- Content coordination
01 / Challenge
What the project needed to solve.
Festival shoppers, artists, and event organizers often move through disconnected product, ticket, content, and communication tools. Festly needed to become useful as a live storefront now while establishing a credible foundation for a broader connected platform.
The immediate experience also had to remain understandable to ordinary customers. It could not feel like a software roadmap disguised as a store.
02 / InteractAV approach
Build the operating environment, not only the surface.
InteractAV approached Festly as an operating environment for a festival journey rather than a generic product catalog.
The public experience organizes products around practical festival needs, creates pathways for artists and independent brands, and provides a live environment in which commerce, event, and community workflows can be evaluated before wider platform expansion.
03 / System
Scope that could be operated and refined.
These are system components used or developed within the project, not a claim that every planned capability is complete or used at every event.
- 01Brand and experience architecture
- 02Responsive storefront design
- 03Festival product discovery
- 04Trip and kit-planning interactions
- 05Artist and independent-seller pathways
- 06Event and ticketing workflow tests
- 07Content and commerce coordination
- 08Modular platform planning
- 09Live iteration against practical use
04 / Outcome
What the system enabled.
Festly became a functioning public test environment rather than a static concept. The live storefront gives the team a place to operate product journeys, expose weak points, refine seller and event workflows, and make future platform decisions from practical use instead of assumptions.
05 / Current state
Separate what is public from what is still being tested.
The current public layer is a live storefront. Seller, event, ticketing, community, and planning workflows remain active experiments or longer-term platform work unless they are visibly available in the public product.
- Public now: storefront and product-discovery journeys
- Active experiments: seller, event, ticket, and planning workflows
- Longer-term development: a more connected modular platform
06 / Why it belongs here
A digital layer designed around live communities.
Festly demonstrates InteractAV’s broader creative-technology capability: connecting the digital layer around live communities, events, products, content, and audience participation. That work supports, but does not replace, InteractAV’s core live-production focus.
Next case study
SLC AfterDark
A repeatable nightlife production system designed to adapt to changing artists, audiences, content, and show formats.
View case studyStart a production conversation
Have a system that must work under real operating conditions?
Send the date, venue, creative goal, or hardest technical unknown. A complete RFP is not required.